Blogging is one of those things that improved my overall persona, and that is why I like it so much. It is not only useful for personal improvement, but it can be used as a marketing tool to make high profits in your business as well.
In this blog post, I am going to talk why is blogging so powerful. You will learn the benefits blogging offers to both at personal and professional level.
First, I would like to talk about how powerful it is to improve you at personal level effectively.
Improvement in Writing: Though, I am from an English speaking country, writing has been a challenge for me since the inception. When I was introduced to blogging, I found hard to write better content. I used to write smaller ones with comparatively lesser information that you can find out when you check out my older articles.
Many a times when we write long articles, many sentences look off the track due to lack of experience. I am noticing that I have improved a lot, and I can write longer content without having any sentences that look off the track. However, I am not yet perfect and need more improvement. But, Improvement is there, and that is all because of blogging.
Improvement in Networking Skills: Before I plunged into blogging, I was a person who didn’t know how to connect and be friends with people. When I started blogging, I have learned to speak directly to hundreds or thousands of people through my blog posts. I have learned to talk to different bloggers by commenting on their blogs. I have also learned how to respond to the people’s query by replying to the comments on my blog posts.
By doing these, I have made many friends online. I have very healthy relationships with these online friends. It is also because now I have the sense and attitude of networking with different people from different corners of the world.
Developed Confidence: Confidence is the thing that I think everyone should have in order to taste success. When I was not blogging, I haven’t felt so much confidence in me ever, but when I started writing posts, interacting with people, and getting appreciations, I have begun to develop so much of confidence in me.
There are endless benefits I have gained and will constantly be gaining from blogging. These are just a few most significant improvements I have noticed in me since I have started blogging. Therefore, I can say that it is very powerful, as I hadn’t seen an improvement in these areas even after many motivations and inspiration. But, Blogging did it within a year just naturally.
This is how I am growing up personally with the power of blogging. Now, let’s have a look how blogging can be used as a powerful marketing tool for business.
Integrate a business blog to your business website:
According to Hubspot, companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog at all.
As you can see, companies that do blogging, and publish around 15 articles get 5 times more traffic. Therefore, it is quite a great idea to start a business blog right now if you have an online business.
Apart from the traffic, you can also stay connected to your customers and audience via the blog. You can get feedback and suggestions from your audience more effectively via the blog.
You can also write blog posts about your products time to time get a maximum number of people on to your blog, and then on the product page.
You can do various things to grow the business through the blog such as you can run contests, give free tips and tricks related to your products, answer to their queries in more efficient manner.
Educate the audience to drive the interest in your product:
You can use your blog to write something that increases the audience interest in the kind of products you offer. Suppose you have a course that teaches How to improve traffic by 200% in a month? And you have added the product to your business site that gets comparatively fewer traffic. Now, if you want you can use your brain, then you can sell this product using your blog.
How is it possible?
You just need to write an article that should have title something like,
Do you want to improve your site’s traffic instantly?
Are you not getting enough traffic? Here is how you can improve.
Now, you can see that most of your readers may be interested in the subject because who doesn’t want to get enough traffic to their sites?
In that article, write about the tips. But, don’t write the whole ideas and tricks. And at the end, give a link to your course saying that this course teaches you the same we are discussing about.
Not every time the idea gets successful, but most of the time it helps you make some sales.
Showcase your Talent:
You must have seen many service providers create different sites to show up their skills, talent, and previously done works. But, if you don’t want to do the same thing, your blog can help you.
Suppose you are a writer who seeks good writing clients. You can always show your blog to the clients to display your work. Also, it helps you get more client as people have a positive vibe that those who run a blog can be an excellent service provider as they are hard working. They think like that because your hard work shows off on your blog.
Being contacted by popular companies and professionals:
I am too new to be approached by big companies and professionals. But, I have seen many of my blogger friends are being contacted by big companies for attending events, writing their reviews, and for multiple business offers.
That is great! Companies spend a lot to make great contacts, and here you get those great contacts just by blogging that is enjoyable at the same time.
Blogging is very powerful, and that not only I am saying, but the facts and information I have shared in this post say as well. Therefore, if you want to grow yourself well online, start a blog. If you want to multiply your business profits, start a blog.