Traffic generation is necessary if you are running a blog or a website. A number of strategies are out there to generate traffic from different sources.
There are basically five types of web traffic, and that are:
- Organic Traffic
- Direct Traffic
- Referral Traffic
- Email Traffic
- Paid Traffic
As it takes a lot of hard work and time to generate organic and referral traffic to a blog, I am writing about these two in this post today.
# Organic Traffic
Organic traffic is the traffic you get from search engines such as Google, Bing, etc. It is the most valued traffic as it proved to be useful for getting better ROI.
The strategy of generating traffic from the search engines is known as SEO [Search Engine Optimization].
In SEO, you actually work to rank your blog posts in search engines for some profitable keywords so that people who search those keywords in search engines, find your blog posts quickly, and they visit your site from there.
Getting the first page ranking for the good keywords is really a big challenge, but if you are doing everything with a positive approach then you may get good rankings.
SEO Task List:
- Keyword Research.
- Creating killer content keeping keywords in mind.
- Writing Meta Titles and Descriptions.
- URL Optimization.
- Making use of Robots.txt.
- Broken link analysis.
- <H> Tag optimization.
- Image Optimization using Alt text.
- Optimizing page speed the blog.
- Making the blog mobile friendly.
- Link building.
SEO is classified into On-page optimization and Off-page optimization. On-page optimization is done on the blog, and Off-page optimization is done off the blog. In the above list, except the link building, everything comes under on-page optimization, and link building is off-page technique that helps you increase the trust of your blog in the search engines to get better ranking.
So if you want to generate massive traffic from search engines, you must have to take care of your blog’s SEO with the right approach.
# Referral Traffic
Referral traffic is the traffic you get from any other website or blog other than your site and search engines.
Generating referral traffic is comparatively easier than the organic traffic, but getting massive referral traffic is indeed a big challenge.
All you need to do is to share your blog post links to different sites and blogs so that people click the link to come to your site.
Here is the list of things to generate Referral traffic:
- Blog Commenting.
- Guest Blogging.
- Social Media Marketing.
- Be active in the Blog Communities.
These are few good ways to generate a good amount of referral traffic to your blog. You just need to know that where the targeted audience are.
Suppose you have a long list of FB friends, who are not interested in online marketing, but still if you are sharing the links of online marketing blog posts then you are doing a blunder mistake, and you won’t get any quality traffic. Its like firing bullets in the air without aiming on the target.
So you must share your blog posts there where you find the audience who are actually interested in what you are sharing.