GenZers and Millennials are surrounded by copious amounts of information. At any given point of time, we are but one click, swipe or hover away from information overload. We all live contradictory lives; we live vicariously through others while documenting our entire lives too. We want people to know what we are eating, where we are going etc. And just how do we do this? Social media of course! Most of us are so consumed by this one entity; it’s hard to discern if we are documenting our lives or living our lives such that the documentary is Oscar worthy.
Whatever it may be, boon or bane, it is hard to deny that social media is an indispensable part of our lives. Here’s a list of the top five social media apps at present.
The brain-child of Mark Zuckerberg, this app has been retained its status of being the biggest, worst boy around town. With more than two billion people users (almost a third of the world’s population!), more than 65 million businesses using Facebook Pages and over six million active advertisers promoting their business on it, it’s the rad-est place to be.
The best, although scariest in the post- Black Mirror era, is that its algorithms keep track of every interest of the user and prioritizes content custom tailored for everyone. You can share photos, posts, update status based on your mood, live stream videos and put up text, image and video stories that disappear after 24 hours. Pretty rad, hunh? The algorithms make sure you see only the most interesting content and connect with others like you. It is available for both iOS and Android.
It is a small, brave new world if you’re on Facebook. 😉
Available on both iOS and Android platforms, WhatsApp Messenger lets you chat, call or video call with anyone (also a WhatsApp user) for free. To make texting fun, you can use emojis, gifs and (now) stickers too. You can put up profile photos, status, and stories- text, pictorial and video as well. You can send documents, links, videos as well as audios to your interlocutor, should you feel too lazy to type sometime. Also, there are read receipts, that you turn off to mess with the other people, you can also mute chats. You can also block certain users in-app. Bonus, you can change the chat background and send your GPS location using an interactive map
It was recently acquired by Facebook in February 2014 for a staggering USD 19.3 billion. Since its inception back in 2009, WhatsApp has rapidly gained ground and is used in over 180 countries and has billions of users- more than one and a half billion to be precise. Jeez.
Available on both iPhone and Android platform, Instagram is the incredibly fun and popular photo and video sharing app that needs only a couple of touches to produce a funky edited photo- retro, noir…you name it, you can add color overlays and tweak the scale and orientation of the photos and once you are done, you can add geotags and off it goes to your followers. You can add and search hashtags, turn on notifications for a specific account, block and report an account. You can also send a private photo or video to one or more friends, without sharing it to your Instagram feed, you can save a post too. Same as the photos, you can also add filters to the videos. While you cannot update status, you can put up stories, which will disappear after 24 hours, unless you make them a highlight.
In which case the memories stay forever on your feed. Instagram automatically gathers all your Instagram posts for which you activated geotagging and puts them on a map so you and your followers can browse them by location. Due to its immense popularity, Instagram remains the most highly used app by people to carefully curate and display their public life through a series of stylised photos and videos.
Proudly Indian, this relatively new app has been gaining followers in leaps and bounds since its inception. Available in web format and for Android platform, this app supports over 8 Indian vernaculars and is custom made for the population that lives life on its term, not pseudo-intellectuals, these people do not believe in the concept of putting on a show for the general populace. This indigenous app, embedded deep in reality of millions of people has made it immensely popular in the Indian subcontinent. However, this does not mean the app lacks in any features when compared to the others in the same categories.
As mentioned before, AddaChats is available in a variety of Indian languages including Telugu, Tamil, Kannada, Malayalam, Hindi, Marathi, Bengali, and Gujarati with possible addition of more languages shortly. The users can download and share WhatsApp stickers and WhatsApp status videos. Custom top ten videos specially made for the user can be seen and downloaded. Available videos are in five languages among Telugu, Bengali, Hindi, Marathi, and Tamil. Bonus, you earn every time a friend of yours uses your referral code to download the app. The app also lets you download viral videos on your phone and share them as much as you wish. You can also upload your favorite viral videos, memes, and gifs for festivals and other occasions, etc.
Surprisingly one of the most popular platforms, the limit of characters notwithstanding, Twitter continues to remain a channel for people to voice their concerns, share their issues directly at the person. The government too has turned to Twitter to lend an ear and eventually a helping hand to those in need. The app lets you share text posts, photos, and videos. You can reach out to a person in direct chat and in groups too. You can see the trending hashtags and tweet directly at people.
Twitter also remains the most reliable source of information and news even before it is broadcasted on television with people and news reporters tweeting in real time. One of the prime reasons behind Twitter’s massive popularity is the results it delivers and how accessible the heads of states, organizations, and companies have become. In return, the companies too use it as a service channel. Well, just as long as everyone is happy.