How To Write Compelling Emails?

Everyone who wants to sell something online does Email Marketing. It has come a long way in the recent years. There are many popular Email Marketing Tools that offer a lot of options to customize your emails, design it like a pro, etc. But, one thing that still the most important one is the Plain Text. Yes, no matter how well your email template is designed, no matter which popular tool you are using, if your email text is not well written your subscribers will stop opening your emails, and probably they may unsubscribe.

Therefore, you must have to focus more on writing compelling emails as at the end it does the main work of grabbing the attention of your subscribers and solving some of their purposes.

Today I am going to talk about how you can write compelling emails that your subscribers would like to read.

Below are 5 ways to write compelling emails

  1. Write an eye-catching Subject

The most important part of an email copy is the Subject because when your subscribers receive your email, they see your name and the email subject at first. If the subject line is tempting, they do open the email otherwise your email may be sent to trash as it happens with most of the marketing emails.

The subject line should be short and explanatory. If you are writing an email to sell something on the occasion of Christmas, you can write like:

35% discount on your favorite Teddies


X’mas sale: 35% discount on your favorite Teddies.


Buy teddies on 35% discount


Buy Teddies on 35% discount on X’mas

Subject line must have the most important thing of your offer. And, as you are offering 35% discount on all Teddies you sale, then about this discount must be mentioned in the subject line because this is what make people open your email.

Always, write eye-catching, attention grabbing email subject for the better open rate.

  1. Personalize your Emails

When you send your email to all your subscribers, don’t write “Dear Subscribers” or something that seems like you are sending the email to a vast number of people. Try to make your emails personal as you are sending an email to one person. There are many email marketing tools that help you display name of every subscriber in salutation that is nice. Also, keep the language in a way that you are writing to one people. Write in the second person by using “You”, “Your”, “Me”, “Us” because this is the simplest way to give your email a tone of friendliness.

Look at the two emails written below:

Download the free product using the link below.

Your free product is now available, and ready to download. You can download it using the link below.

Which one looks friendlier?

Of course the second one as it personally inviting the subscriber to get the free offer.

  1. Accuracy

When it comes to writing, I always recommend writing the correct language with accuracy because grammar or typing mistakes make your write-up unprofessional that can put bad impression on your audience.

I have been writing normal and sales emails as well recently, and being a human being, I have been making mistakes as well. Thus, I grabbed the Grammarly’s Chrome extension that helps me correct basic errors while writing. You can buy Grammarly premium if you want to get more features.

If your write your email in Microsoft Word the premium version of Grammarly will suit you the best as it offers an add-on for Word that checks for all errors within the document. You can correct the errors instantly.

This tool helps you write error-free emails that put a good impression on your subscribers.

  1. Prefer talking about Subscribers’ benefits

I receive many marketing emails, and I see most of them talk about features of the product they are selling. But, a very few speak of the benefits that give me a fair idea of how that product will help me.

Write about the benefit that users will get from te product because it makes more sense than talking about the features. Suppose I have to sale Long Tail Pro Keyword tool, and if I write only the features in the email like:

“Long Tail Pro features:

  • Global Search of keywords.
  • Local Search Of keywords.
  • Average Keyword Competitiveness.

“Buy it today at 20% discount.”

Then do you think it looks compelling, or the subscribers will get interested in the product?

But, if I write the email as:

Find out the most profitable and easily rankable keywords using Long Tail Pro. Buy it today to avail 20% discount!

Isn’t this email seems to be more explanatory even I haven’t written any features into it because subscribers would like to read the profit first? They can check the features once they decide to buy. So to make them decide to buy, you need to tell them the benefit they get if they buy the product. Exactly I have done in the second email above.

  1. Use a clear CTA

Your email must have a clear CTA because this is what makes users take an action. There are many action words that you can use for writing CTAs such as:

  • Buy
  • Signup
  • Get

And, if you add words that show the users’ benefits such as “Free” then your CTAs work even better.

If you use HTML emails, then your template should have clear CTA buttons.

In the above HTML email example, the selling point is to show the deal to the users. So that, View Deal button is prominently showing that tempts users to click to view the deal.


Everyone is doing Email Marketing, but not everyone writes the compelling email copies. Thus, there are more failure rates than the success.

If you write better email copies, you can increase your conversion rate to a great extent.

Your emails should be right to the point and focused on talking about the benefits of users, and must have the clear and compelling CTAs.

These 5 ways may help you well to write compelling emails that convert.

Share your tips and ways for writing great emails

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