Blogging is one of the most enjoyable things I am doing in my day-to-day life. I have been blogging for more than one year now, and I can say that starting a blog is very easy but maintaining it well is not an easy task. You need to be hardworking, consistent and proactive to maintain it.
If you have started a blog, and working on it occasionally, then it may not yield the results you expect. To reach your goals, you must have to work very hard on your blog and maintain it well so that it can benefit you in the long run.
Blogging is not just writing and publishing the content rather you have to do so many things on an everyday basis to maintain your blog in a good way.
In this blog post, I am going to share a list of things that you need to do consistently in order to maintain your blog:
- Creating Content
Content is the food for a blog. Thus, your first work is to create unique content for it. Creating content doesn’t mean you have to write every day. You can make a schedule of publishing articles on your blog. For example, I write one article every week that goes live on every Tuesday. You can have your schedule based on your niche and requirements. Always follow the schedule religiously with consistency.
If you are going on a vacation, then you can write a few articles in advance, and schedule them. So that even you are on holidays, your articles will be getting published one by one as you have scheduled them.
Just publishing articles is not one thing that you need to do in blogging rather you have to do a set of so many things. Blog promotion is one of such thing that is very important to do regularly for every article you post on the blog.
You can promote your published articles in many ways. Social media and blog communities are good places to promote your articles. Additionally, you can use various other promotion ways like posting in forums, posting on social bookmarking websites, etc.
- Replying to comments
When you publish an article and promote it heavily everywhere, then you get so many comments on it. Some of them may have the words of appreciations, and others may have criticism. You must reply to every comment that requires your response. Handle negative comments with a positive approach to turn the criticism into appreciation. Don’t feel bad if someone points out mistakes in your article rather learn from that and reply to them positively.
Remember one thing that no one has so much time to wait for your response for long so stay active and reply to every comment instantly.
Make it a daily habit of checking comments, and replying to them. It is imperative to maintain your blog in a good manner.
- SEO [Search Engine Optimization]
There are two phases of SEO, i.e. On-Page SEO and Off-page SEO.
You must take care of On-page SEO while creating content so that the content will be well optimized. A few things you should do:
- Writing Meta Tags
- Keyword placement
- Image optimization
- URL Optimization
Once the SEO optimized article is published, build a few good backlinks for it to give it a boost in search engines.
- Check for Broken Links
Apart from the things mentioned above, checking for broken links is a very important task because broken links can hurt the blog ranking. Readers will also get 404 errors many a times that won’t entertain them.
Therefore, keep an eye on the broken links. Fix them if there are any. You don’t need to do it every day. You can check it once in a week. Use Broken Link Checker Plugin to make your work easier. It automatically detects the broken links, and you can fix them quickly with the help of it.
- Update Plugins
Time to time, there are updates available for the plugins you use on your blog. Whenever there are updates available. Click on update now to update them.
It is a few seconds work, so don’t feel lazy doing it. If you don’t update regularly, then there may be some compatibility issues. So keep them up to date.
- Delete Unnecessary Plugins
Many a time, you install so many plugins for some particular work but even if a few of them are not being used, you have them on your blog. So I would say that delete those unnecessary plugins immediately to free that much space from the server.
- Keep an eye on your Blog’s Feed
People subscribe your blog using RSS feed. Thus, you should keep checking that the feed is working, and it has no issues. To do that, you must subscribe to your own blog’s feed so that you will stay updated that the feed is working. If something goes wrong, you will get to know, and you can fix the issues immediately.
- Backup Your Blog
Nothing is safe on the internet. Thus, having your blog backup is a plus point for you. You never know when your blog gets hacked or gets broken due to some error. If you have the backup, you can restore your blog in no time.
You can use WordPress plugin Backwpup for database and file backup. You can set it to send daily, weekly or monthly backups either to your email or on cloud storage.
- Repurpose Old blog posts
When I started my blog, I posted so many articles that are not well-researched and comparatively smaller ones. Therefore, what I need to do is to go back to those blog posts one by one, and repurpose them by adding more data to them with more facts and information.
It happens because when you start a blog for the very first time, you don’t have ideas what is good and what is bad for the blog. You just do whatever you feel is good. So, it’s good to repurpose the old content when you are aware of effects of having low-quality content on your blog.
Don’t repurpose all the old articles at once. Do it in a gradual manner. It is a good way to make most out of your old content.
- Control Spam Comments
Last but not the least, control the spam comments on your blog. Spam comments are very common to WordPress blogs. If you don’t control them, they can ruin your blog.
The very first thing you should do is to moderate every comment and approve them manually. The second thing you can do is to use WordPress plugins like Akismet and GASP to control spam to a great level.
Starting a blog is very easy but maintaining is not. You must be active and proactive to work on it every day. I have mentioned 11 things to do regularly to maintain your blog.
There might be many other things that you think are necessary for maintaining a blog. What I have shared is based on my experience. If you have some more things in your list, then please do share via comments. I would love to hear from you.