Category: WordPress

When starting a new website, the key is to attract traffic from various sources to make it work for your business. You may want to get traffic from some countries, more organic traffic, or from most searched keywords. No matter what your purpose is, you always need something that can inform you about traffic stats and other details like keywords that attract traffic, high traffic channels, websites or any pages that are the main source of traffic, countries from where you get traffic, and other information.

To be clear, you should have every detail about traffic coming to your site so you can plan how to further boost your traffic and get it from a specific keyword or country. You can easily make another plan if you know about the existing traffic to your site.

There are hundreds of tools available for traffic information. Google Analytics is the first choice of Webmasters. You can use Analytics for all types of sites as it gives a code to add into the code of your site in a way that it is loaded whenever users open the page of the site.

Since we are going to talk about WordPress, we will show you how to install Google Analytics in WP.

  • First off, go to Google Analytics
  • Login with your Google account and click “Sign ”
  • By clicking “Sign up”, you can see the page where it will ask for the site name, site’s URL, and account name.
  • Just fill the information required and see “Get Tracking ID” at the bottom
  • You will see TOS agreement by clicking it. Now choose the country and go to “I Accept”. You will see tracking Id on the next page.
  • You just have to copy the code and paste the code of your site. Copy the code.
  • Go to the dashboard of your WordPress site by going to admin Now go to “Appearance” and then click “Editor.”
  • You will go to “Theme Editor” page. You will check “style.css” page which is open already.
  • With css page, there is nothing to do. Click either on header.php or footer.php. It is recommended to click on header.php as it loads when any page loads.
  • Enter the code over </head>


  • Add the code in footer or header as it has segments that load on each page. It means the analytics code can load whenever any page or post is accessed, and traffic is recorded on each page.
  • You don’t need to paste the code over </head>, put it between <head></head>. Some people just put the code in between them. But it is recommended to store in the head

Now Google Analytics is installed to your site. After some time, go to and see the traffic stats. The first step of doing it will be the same but another part of installing it to the code can be done with ease as not everyone is comfortable to add anything to the code.

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Online branding is something that you need if you want to work online. When you are a blogger, you post comments as well on different blogs, there you see other commenters’ pictures. So, you want one of your as well. For this, you need to get a gravatar account and add an image there. Once added, your image will show when you post a comment. Gravatar is by default shown on all the WordPress powered websites. In this guide, I will be explaining everything about Gravatar, and also you will learn how to show your image when adding a comment on WordPress powered blogs.

Gravatar stands for Globally Recognized Avatar which is actually similar to Avatars. But, WordPress named it differently because when you get a gravatar, it shows globally on every WP site where you post a comment or get author bio.  Gravatars refer to the avatars, or small-sized icons, or images that appear just beside the name of blog commenters, forum posters, and so on. Like avatars, it also acts as a graphic representation or identification of users, across different online communities. Of course, even though Gravatar is a form of an avatar, they are not the same! Gravatar is truly meant to be global since even anonymous users can also have such an identity. On the contrary, an avatar is only possible when one becomes a member of an online community.

How does Gravatar work?

Unlike avatars, for getting Gravatar, you are required to register only once on the official Website. When registration is completed, you can upload any image of your choice; then assign it either to the registered email or an alternative one, and you are good to go! Image(s) assigned such serves as your unique avatar. Now, whenever you comment on blog posts, this image or avatar will appear next to your name, provided that the respective blogs or forums have enabled support for the Gravatar system. Technically speaking, it works by looking at the email used, for commenting or posting purpose. Since the chosen image or avatar gets assigned to your email address, if a match is found, first the system calls for the image from the Gravatar’s server and then displays it.

The best thing is you only once need to upload your photo, and it shows globally on all WP sites when you post comments using your registered email id.

Why do you need a Gravatar account?

Nowadays, when blogging and similar communities, on the World Wide Web, have seen so much growth, having a Gravatar account would definitely be beneficial.

Two main reasons for using it are:

  • Offer to maintain a unique identity: People, who tend to be active on multiple blogs, often find it hard to keep them distinguished from one another. This is where Gravatar comes in. Unless you use a different email with each comment or so, it helps you maintain a unique identity across online communities.
  • Helps build a brand: You might be wondering how a Gravatar account can do so. It is, however, pretty easy to accomplish. Say, you own a business that is needed to be promoted online; just upload your business logo on your account, and leave productive comments on targeted blogs, with a link pointing back to your site. Over time, if anyone gets impressed upon reading your posts across different blogs, they might go for a visit on your Web site. In such cases, it is your Gravatar that would help to remember you!

These two reasons are more than enough for creating a Gravatar account. And the list of benefits does not end here! Even the blog owners can benefit when readers, with Gravatar, would post comments. Since such an avatar system provides a unique identity to everyone, administrators of respective communities can identify and hence establish a loyal readership easily. The best part is, with one Gravatar account, you can link your multiple Email address, and add a new image. So whenever you creating a custom Domain Email, I recommend you to login to your Gravatar account and associate an image to it.

In case if you don’t know this fact about Gravatar; it’s a part of Automattic. If you are a blogger or normal internet user, I recommend you to create your free account on Gravatar and associate an image with your Email address. This will help you to build your online profile and helps in branding.

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