Category: Blogging

In the early years, blogging was a way to share views, suggestions, and feedback on specific topics. But, in recent years it has become a business tool that you can use to promote your business in an entirely new and effective way.

Many of my friends, who are running small businesses, have asked me whether blogging for business is profitable or just a waste of time. And, I always respond them with my answer, YES; blogging for business has many benefits.

Today, I would like to share a list of benefits that blogging has to offer for businesses.

  1. Boost Search Ranking

Before I explain anything, I would like to recommend that always put blog section on your business website only that will be in a directory (yoursite.com/blog). It must not on a subdomain (blog.yoursite.com) because that will be completely different site. Thus, it may not be much profitable.

Content is something that triggers search engines the most. Your business website may not be updated daily, weekly or monthly because it may have some fixed number of pages that stay on the site as it is. But, the blog gets updated every day or every week with fresh content. You get more opportunities to target profitable keywords to rank your business blog.

Also, you won’t usually see publishers linking to your business website without any profit. But, when you have a blog with killer blog posts, you can get more inbound links that give your blog and even overall site an SEO boost.

Better search ranking means better traffic on your blog and website which is great for business.

  1. Helps you stay connected with customers

Blogging significantly helps you stay connected with your customers by asking questions at the end of every blog post. That helps you get views, suggestions and feedback from the customers and audience. You can work on those suggestions and feedback to improve your business quality.

As blogging lets you keep the conversation going on with the customers and audience, trust and credibility factor of your business improve gradually.

It facilitates valuable discussion between you and customers that turns out to be good. Sometimes when they are stuck at something, you can solve the issue via comments, and those comments will be publicly displayed so later if someone else faces the same problem, he can take reference from there.

  1. It helps you convert your visitors into Leads

As you update the blog regularly, it gets more visitors compared to your main website. A blog post is just like a new page added to your website that gives you the opportunity to generate some leads.

You can implement a simple way to turn a few visitors into leads, and that you can do by adding lead generating call to action.

That call to actions can be for anything like asking the audience to use the trial version of some tool, offer free e-books, etc. Anything that you think your audience may be interested sharing their information like Name, email address, etc. for getting them.

You can later use those details to build an email list to them you can offer your products, and that list will be very effective.

If you don’t want to create an email list for now, you can simply add CTA buttons to sell something with some lucrative offers.

When I was browsing Hubspot, I could see every blog post has some kind of CTA. For example, while I was reading a post about holiday marketing plan there, I saw this CTA at the end of the post.

You can do something of this sort on your business blog to turn your blog audience into leads. So, a blog for your business can increase the opportunity to get more leads.

  1. Establish Authority in the Industry you are working in

Blogging is the best way to establish yourself as an authority and expert in the industry you are working in, as it gives you a great platform to share the relevant information, insights, views, and news related to that particular industry.

As you regularly update the blog with such information, people start trusting you that boosts your personal and professional brand.

Due to this trust factor, people will likely to buy from you rather than going anywhere else.

  1. Create Opportunities for social sharing

I have hardly seen someone sharing a business website’s page on their social profiles. But, I can see every hour different people are sharing so many blog posts.

Blog posts are informative which when people read, and find useful then they like to share the same with their friends as well.

Therefore, when you have a blog for your business, you naturally create a big opportunity for your business to get shared frequently on social sites.

More social sharing means more reach. And, more reach means more business profits.

Final Thoughts

Blogging for your business is one of the finest ways to distinguish your business from your competitors. I always recommend everyone to start a blog for business as it gives countless benefits. I have shared just the most important ones in this blog post.

I hope you liked the post. I am always open to getting your views, suggestions and feedback.

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When you start your blogging journey, you seem to have more enthusiasm but as the time goes by you feel less focused in various blogging activities. It does not happen to everyone, but the majority of bloggers face this situation eventually during their blogging journey.

It happens due to wrong selection of niche, improper time management, and improper scheduling of various tasks. Many bloggers keep writing every day and publishing on their blog only so what happens is they started to feel bored and not focused. They need to opt for the diversification of the work.

In this blog post, I am going to share a few things that can help you well to stay focused while blogging.

  1. Set smaller goals with deadlines

When you have no goals to achieve you don’t stay consistent to your blog because you just do it either as a hobby or to earn some money. You don’t have a clear goal about what you want to do with your blog.

You should set smaller goals for short periods with deadlines, and try to achieve them on time. For example, if I set a goal to get 150 subscribers within a month, then I would have to work hard to make it possible, right?

You will notice that when you have a goal to complete, you work harder to make that happen. Therefore, set some goals every month and work passionately on them. You will feel more focused towards your blogging venture.

  1. Diversify Your Work

Blogging is not just writing and publishing articles. It is much more than these. If you write and publish articles every day on your blog, you must not be able to stay focused because it’s human nature when he does the same thing every day he started to feel bored and disconnected.

Therefore, work on other things as well, because in blogging there are so many things you can do such as reading articles, blog commenting, make marketing and promotion strategies, building good relationships with fellow bloggers, replying to commenters on your blog, managing email marketing, etc. Make a schedule of working on all these things, and I bet you will never feel disconnected. This is a good way to stay focused while blogging.

I have been only writing and publishing in the beginning, but recently I learned that reading, blog commenting, and promoting blog posts are equally important. Therefore, I now have so many things to do, and I can say that I am more focused nowadays.

  1. Eliminate Distractions

We are surrounded by so many entertainment websites, and techno-gadgets which are big distracting elements.

Ok, tell me one thing honestly, how many times you have checked your Whatsapp, Facebook, and hangouts while reading this blog post?

I am sure you must have checked these all or a few of them multiple times even while reading this small blog post. So think how many times you check these when you are working on your blog.

Think about it!

You will realize that you are wasting a lot of time on these websites while blogging. Thus, you must eliminate these distractions to stay focused. Let me tell you how?

Phone – Phone is a very important thing so I won’t say to switch off but at least keep it in vibration mode, and turn off the Mobile Data or WiFi connection so that you won’t get any more FB, Whatsapp, and other notifications when you are working.

Internet – Being a blogger most of the things you do require the internet so I cannot suggest you to turn it off, but you can use some extension or tools that block entertainment sites such as Facebook and a few other which distract you so much while working. One such tool is Strict Workflow, use it and enjoy distraction-free work. You can also use an online scheduler like Wunderlist that offers you to schedule something. It reminds you of the time that you have to do this task. Therefore, even if you are busy chatting on FB when you are notified of a task you get back to work immediately.

  1. Don’t ever stop learning

As I mentioned earlier that blogging is not just writing and publishing. There are many skills that if you learn, you can perform even better in your blogging venture. Here is a short list of things you must learn gradually:

  1. Social Media Marketing.
  2. Writing killer articles.
  3. Reading every day.
  4. Search Engine Optimization.
  5. Relationship building.
  6. Learning techie stuff about your blog CMS.
  7. Learning domain and hosting set up.
  8. Traffic generation techniques.

These might seem to be easier, but it takes so much time to learn all these stuff so even if you write killer articles, you must keep learning. learn the things mentioned above specifically. Don’t try learning all at once. Make a timetable or schedule to learn these skills one by one.

Competition in blogging is fierce nowadays. Thus, you have to learn new things and ideas to stand out of the crowd. If you stop learning, others will take over.

As you keep learning new things on an everyday basis related to blogging, you feel more focused.

  1. Track Your Progress

Working blindly on something is not useful until you keep a track of what is working well for you and what not. Tracking progress can be the best thing you should do to stay focused. It is like the result of your efforts.

When you just work and don’t find out the results then how can you know whether you are progressing or not.

Thus, it is very important to track your progress. Progress measure can be done on the basis of what you set as your goals. Earlier in this article, I have given an example of setting a goal to get 150 subscribers in a month. You must have to work very hard to collect subscribers. Won’t you check at the end of the month whether you have gotten 150 subscribers or not? Won’t you like to know which strategy helped you better to get more subscribers?

If you won’t do these, then how can you decide what to do next without repeating the old mistakes in the next strategies.

When you see that your strategies are working, you put more efforts in that to maximize the results. On the contrary, if they are not working, you spend your quality time to make new strategies.

Ultimately, you feel more focused. Just think if you don’t keep these tracks and just continue with working blindly then how you get the motivation to work with more enthusiasm?

Therefore, track your progress on either weekly or monthly basis to know the progress and get the motivation to work further.

Conclusion

Staying focused for longer is one of the biggest challenges every blogger face in their life. When you are not focused, succeeding in blogging becomes tougher.

I have mentioned five things that might help you concentrate well on your blogging tasks and make you stay focused.

What do you think of these ideas for improving focus while blogging?

I will be waiting to hear from you in comments.

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There is so much noise in the online publishing world as thousands of articles are being published every day. So the question is what to do to stand out of the crowd, and drag more audience to your blog posts.

Headlines are like the nameplates of blog posts because they are identified when someone reads their headlines. Therefore, if you can write headlines that can attract more eyeballs then your CTR (Click Through Rate) will readily increase. High CTR means increased traffic, and that’s what every online publisher wants.

No matter how great is your blog post, if the headline is not provoking it is tough to get people to that post.

In this blog post, I am going to talk about the 8 tips that help you choose the best headlines for your blog posts.

1. Use the numbers

One of the most effective headlines you can write by using numbers. Because numbers deliver a sense of exactness.

For example,

10 best SEO strategies for more organic traffic
7 tips to write killer articles

There are no rules for choosing a number; you can just keep any number that you think is good for your article.

When people look at your headline, they get attracted because it is very common that people love to scan the content rather than reading every word. In most of the content that has a title with numbers have subheadings that are self-explanatory.

Therefore, due to the ease of reading the post, people easily get attracted to the headlines that include some numbers.

 

2. Use the WH question words

WH words are the interrogative words that are used by people to surf for information on the internet. Here is a list of WH words:

  • Who
  • Why
  • What
  • When
  • Where
  • How

Suppose you have to find about Nelson Mandela, as you don’t know anything about him, then what you will search in Google?

Probably your search queries will be like:

Who is Nelson Mandela?

What are Nelson Mandela’s contributions?

Take one more example,

If your website is penalized by Google Panda, then what will you search to find the solution?

Probably these:

What is Google Panda? How to avoid its penalty?

How to get rid of Google Panda Algorithm?

When did last Panda update happen?

How to keep my website safe from Google Panda?

Now you can see that most of the searches are with question words. So if you include these WH questions in your headlines, chances of appearing in the search engines will increase, and CTR will also improve.

 

  1. Be a bit Personal

Being personal while writing headlines can make your blog post very successful. I mean, relate the headlines with your own experience.

Below are a few examples,

How am I making 6-figure income every month?

Learn how I am able to rank my blog for every keyword.

People easily get attracted towards such headlines because they look like actual case studies of the strategies you have implemented to get the success.

  1. Use Controversial element

Controversial headlines increase the number of clicks to a great extent, but you must have justification for what you are claiming. If you can handle the controversy and criticism, then go ahead and write controversial headlines.

For example,

Why should you not buy iPhone 6?

Why considering Alexa Rank is useless?

Why is Google Adsense not the best ad program?

These types of controversial headlines draw people’s attention quickly.

  1. Use Power Words

There are many words that considered as powerful words because they quickly draw audience’s attention. Words like Free, wonderful, excellent, awesome, ultimate, secrets, etc. can work great if you use them wisely.

Suppose if you are writing an article in which you are mentioning a few things that helped you rank well in search engines, you can start the post title as “Secret SEO tricks that helped me rank on top page”.

Power words make great difference in CTR if you share the post on social media. When you share your article on social sites, the headline shows prominently over there. And if you have headlines that include power words, the CTR will go high.

  1. Take Care of Keywords

If you write for the web, you cannot ignore search engine traffic, and for that, you must have to do keyword research to find out the profitable keywords. Once you have the keywords with you, target one main keyword in the headline because it impacts the search engines to a bigger extent. It increases the chances to rank well in SERPs. Try to keep the keyword at the beginning of the Post title, and then use other words.

For example,

Link Building Strategies: A must read for SEO experts

5 Link Building Mistakes you must avoid.

In the above examples, Link building strategies and link building mistakes are the targeted keywords that I have put in the beginning. This is a tiny but the most beneficial SEO tip for everyone.

  1. Define what the article is all about

The headline of the post must not be something that audience cannot get an idea of what they are going to read. It should be self-explanatory so that when someone reads it, he can easily get an idea of what he will be reading in the article.

  1. Address your readers in the second person

To connect well with your readers, use the second person to address your readers. It’s like you are grabbing their attention by calling them directly.

For example, just look at the title of this blog post itself.

8 Tips to help you choose a headline.

10 things you should do today start making money with your blog.

Conclusion

Headlines are very important for your content. If you can write the best ones, you will be able to increase the CTR, and hence the traffic. I have mentioned 8 tips that can help you choose headlines for your next blog posts.

You must not underestimate the power of a headline. Always give some time for writing the killer headlines.

You can get most out of your efforts if you create eye-catching headlines for your every blog posts.

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